What is HYHI?

This is for music fans. If you're looking for oversized logos and band names slapped on a T-shirt, you might be in the wrong place. Here, we do things differently. Our stuff comes to life with hand-designed art inspired by the songs and lyrics that mean something. We’re here to celebrate the imagery, emotion, and influence of music in a way that's fresh, vibrant, and a little inside-jokey for those who know.

Each piece is crafted for those who love the music they listen to and want to wear clothing that subtly nods to their favourite songs without screaming “official merch.” If you’re part of the in-crowd, you’ll feel it. So, if you’re ready to wear what moves you with no merch stand necessary, join the party.

HYHI - Have you heard it?